Wednesday, February 01, 2006

Google in China

In The first article “The Real Cost of Google’s Sellout” the main issue is how Google first refused to aid the US government in enforcing the online pornography legislation by stating that the privacy of their users is very important to them. The second issue is how Google managed to contradict them selves by saying that they will aid the Chinese government in banning access to thousands of websites, or anything that the government feels opposes their beliefs. This situation is related to Porter’s five forces in that Google faced a barrier to entry (in this case government regulation) and decided to overcome it by succumbing to their demands. The strange thing is that they rejected to aid the US government because they want to protect their users and then they go and accept an offer to prevent future users from accessing the materials they want. This could be since they are already established in the US, but in china they will do anything to gain the market even if it means sacrificing their customer’s freedom and privacy. Google’s mission as stated on their website is “Google's mission is to organize the world's information and make it universally accessible and useful” (www.google.com/corporate/) if Google decides to go ahead and operate in china I think they should change their business mission, because they are basically lying to themselves and most importantly their users. And the business mission is one of Hamel’s Core strategies to succeed, if a company can’t stick to it and keeps changing its values people will begin to think the company is just interested in profit.

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